With the Grafetee app, you can now bookmark a real-world location and receive relevant information including things like promotions, special events, business details and more. Created by a Finland-based startup, the Grafetee app essentially provides users with information on the go, using specific, real-life places and geographic locations. What's more, users can tag the locations and add their own comments and information to share with other Grafetee users and their friends.
The Grafetee app can also be useful for businesses, as it allows brands to easily provide the information (such as offers, news, discounts, promotions) to mobile users who are actually seeking the info. According to PSFK, the innovative app is already being used by the National Police of Finland as a public safety tool.
Real-World Location Bookmarking
Grafetee App Lets Users Tag Specific Places to Get Relevant Info
Trend Themes
1. Location Bookmarking - Disruptive innovation opportunity: Develop an app that uses location bookmarking to connect users with relevant information about specific places and events.
2. Real-time Location-based Information - Disruptive innovation opportunity: Create a platform that provides real-time information about businesses, offers, and promotions based on users' geographic locations.
3. User-generated Location Content - Disruptive innovation opportunity: Build a social media platform that allows users to share and discover user-generated content about specific locations.
Industry Implications
1. Mobile App Development - Disruptive innovation opportunity: Develop new mobile apps that leverage location-based bookmarking to enhance user experiences and provide targeted information.
2. Digital Marketing - Disruptive innovation opportunity: Utilize location-based bookmarking to revolutionize digital marketing strategies and enable businesses to reach their target audience more effectively.
3. Social Media - Disruptive innovation opportunity: Create a social media platform that integrates location bookmarking to enable users to share and discover information about specific locations in real-time.