Consumer research conducted by the Jordan Brand has determined that girls often outgrow grade school shoe offerings by age 12, making it difficult for them to find Jordan shoes that fit their size and style; this has prompted Jordan to expand its range of grade school size shoes, which will now be available in sizes up to a U.S. 9.5Y.
Research from the National Shoe Retailers Association shows that Americans' feet are significantly larger than they were half a century ago, and have increased by an average of one full shoe size in only 30 years. Girls specifically experience peak shoe size by the age of 12.
The extended line of grade school size shoes includes classic Air Jordan silhouettes and forward-looking new styles alike. The first releases include variants of the Air Jordan IV and Jordan Future.
Grade School-Sized Shoes
Jordan is Expanding its Range of Grade School Size Shoes
Trend Themes
1. Expanded Grade School Shoes Range - Jordan is expanding its range of grade school size shoes to include sizes up to a U.S. 9.5Y.
2. Increasing Foot Sizes - Americans' feet are significantly larger than they were half a century ago, prompting brands to adjust their sizing and offering.
3. Catering to Younger Demands - Brands are realizing the need to create size ranges that cater to younger customers as peak shoe size is reached at a younger age.
Industry Implications
1. Sporting Goods - Sports brands such as Jordan are innovating by expanding their size range to cater to the evolving needs of their younger customers.
2. Footwear - The footwear industry is transitioning to cater better to younger audiences by creating size ranges that cater to unique demands.
3. Fashion - Fashion brands are exploring modifications to traditional sizing methods as a response to the evolution of customers' sizing needs.