It was last year that the world was given the GR II camera by Tokyo-based company Ricoh. An upgrade to the brand's GR camera, the GR II has now been given a makeover to mark the company's 80th anniversary.
Celebrating 80 years of success, Ricoh has produced a special edition GR II model for their loyal consumers. The newly revamped camera features a sleek silver finish in addition to other attractive external changes. Metallic finishes have also been added to the lens ring and trigger while a customized termination screen also adds a bold aesthetic touch to the device. Like the original GR II camera, this made over gadget features a 16.2-megapixel APS-C CMOS sensor, 28mm lens and a built-in WiFi connection.
With only 3,200 pieces developed, this special edition GR II will begin to retail on March 18th, 2016.
Celebratory Silver Cameras
The Ricoh Celebrates its 80th Anniversary with a Metallic GR II
Trend Themes
1. Celebratory Editions - The trend of creating special edition products to celebrate brand milestones represents a disruptive innovation opportunity for companies in the consumer electronics industry.
2. Customized Aesthetics - The trend of creating customized and visually appealing products, such as the Ricoh GR II, represents a disruptive innovation opportunity for companies in the photography and design industries.
3. Limited Editions - The trend of producing limited edition products with exclusive features represents a disruptive innovation opportunity for companies in the luxury goods industry.
Industry Implications
1. Consumer Electronics - The consumer electronics industry can benefit from creating celebratory editions to mark brand milestones.
2. Photography - The photography industry can benefit from offering customized and visually appealing products to enhance user experiences.
3. Luxury Goods - The luxury goods industry can benefit from producing limited edition products with exclusive features to create a sense of exclusivity and drive demand.