A Swedish ad agency has come up with an innovative GPS app that switches to the voice of a child whenever the driver is near a school. This app is based on the notion that humans are hard-wired to respond to the voice of a child. Moreover, it's common to get so used to the voice of your GPS that a shift to a child's voice can capture your attention.
While it would be great for drivers to drive without having to worry about kids near roads, this is obviously not the case as drivers can get distracted while kids don't always have the judgment to be safe around the streets.
This GPS app is available on both the iTunes app store as well as Google Play. It is only available in Swedish for the time being, but hopefully this will change going forward.
Child-Voiced GPS Apps
This App Speaks In a Child's Voice When the Driver is Near a School
Trend Themes
1. Child-voiced GPS Apps - Using child voices in GPS apps to capture drivers' attention near schools.
Industry Implications
1. Mobile Apps - Opportunity for app developers to create child-voiced GPS apps.
2. Transportation - Adoption of child-voiced GPS apps by transportation companies to enhance road safety near schools.
3. Advertising and Marketing - Opportunity for ad agencies to incorporate child-voiced GPS apps in campaigns promoting road safety.