If you've ever fallen asleep while watching television only to be startled awake simply due to the volume level of the commercial, you'll love California state Rep. Anna G. Eshoo's bill. It's known as the Commercial Advertisement Loudness Mitigation Act (Bill H.R. 6209) and was introduced last June.
Marketers prefer to come up with a solution of their own rather than have the government get involved. I do agree with Ms. Eshoo, however; some infomercials can damage your eardrums. Wonder if they could intoduce a law inwhich the volume goes to mute when Miley Cirus or Barry Manilow try to sing, just a suggestion.
Federally-Regulated TV Ads
Bill Aims to Make Volume Level Consistent Across All Ads
Trend Themes
1. Volume-regulated Ads - Trend towards ads that are consistent in volume across media platforms, including television, radio, and streaming services.
2. User-initiated Ads - Demand for advertisements that can be paused, muted, or adjusted by users and include interactive features to increase user engagement and brand loyalty.
3. AI-powered Ad Analysis - Use of artificial intelligence to analyze ad content and volume levels to ensure compliance with regulations and optimize ad performance based on audience preferences.
Industry Implications
1. Advertising - Opportunities for disruptive innovation include the development of new ad formats and platforms that comply with volume regulations and incorporate user preferences and engagement features.
2. Entertainment - Opportunities for disruptive innovation include the use of AI-powered tools to analyze and optimize ad content and volume levels within television programming and streaming content.
3. Technology - Opportunities for disruptive innovation include the development of AI-empowered ad analysis tools and user-engagement features within ad platforms to improve performance and compliance with regulations.