To help consumers stay warm this winter season, the fast casual soup chain Zoup! is adding two comforting new dishes to its lineup of GourmeltZ! toasted sandwiches. Oozing with cheese and served warm, the new sandwiches are the perfect pairing for the chain's wide array of award-winning soups.
For a limited-time, Zoup! is now offering two new GourmeltZ! sandwiches: the Buffalo Chix and the Hammy Sammy. The former features chopped chicken tossed in a tangy blend of Buffalo sauce and ranch dressing, which the latter boasts extra-thick cuts of hand-sliced Virginia ham. Both are then topped with a bend of cheese and veggies before being toasted and served warm. As Zoup! founder and CEO Eric Ersher explains, the hearty new sandwiches "give Zoup! guests even more comfort on those chilly winter days."
Hearty Toasted Cheese Sandwiches
Zoup!'s New GourmeltZ! Toasted Sandwiches are Made for Winter
Trend Themes
1. Winter Comfort Food - The trend of offering warming and comforting food during the winter season can be capitalized on by restaurants and food retailers alike
2. Gourmet Toasted Sandwiches - The trend of upgrading classic comfort foods like grilled cheese sandwiches to gourmet versions can be capitalized on by restaurants and food retailers alike
3. Limited-time Seasonal Menus - The trend of offering seasonal and limited-time menus can be capitalized on by restaurants and food retailers alike, as it creates a sense of urgency and exclusivity for customers
Industry Implications
1. Fast Casual Restaurants - Fast casual restaurants can introduce gourmet toasted sandwiches as a new offering for their seasonal menus to appeal to customers looking for comfort food during the winter season
2. Gourmet Food Retailers - Gourmet food retailers can create their own versions of gourmet toasted sandwiches and market them as quick and easy comfort food options for their customers during the winter season
3. Soup Restaurants - Soup restaurants can create paired menu items such as toasted sandwiches to complement their soups and provide a heartier meal option for their customers during the winter season