When picturing the beautiful islands of Hawaii, images of palm trees, surfboards and leis usually come to mind -- it's not a place you'd expect to inspire haunting and Gothic photographs.
Narrated by Jessica Machado's own personal story, Joseph Maida's photographic essay is visually fascinating and tells an interesting tale about subcultures. Dark eyeliner, red lips and black-on-black outfits are juxtaposed against green grass, sandy beaches and blue skies. The contrast is one rarely seen and showcases individuals who reject their happy surroundings in a desperate attempt to create their own authentic community.
With names like 'Nocturna' and 'Kore,' one would assume that the subjects of this series were brooding types. However, those featured in these Gothic photographs explain that their alternative community is made up of friendly people who love enjoying each sunset just as much as the next Honolulan.
Hawaiian Subculture Portraits
Joseph Maida Captured Gothic Photographs with Tranquil Backdrops
Trend Themes
1. Gothic Subculture - The exploration of Gothic subculture in photography presents opportunities for brands to tap into the alternative fashion and lifestyle market.
2. Contrast Photography - The juxtaposition of dark subculture against serene natural backdrops creates a visually striking aesthetic that can be utilized in advertising campaigns and editorials.
3. Authentic Community - The desire for individuals to create their own communities outside of societal norms highlights the need for businesses to cater to niche markets and foster a sense of belonging.
Industry Implications
1. Fashion - The Gothic subculture offers opportunities for fashion brands to cater to consumers seeking alternative, edgy styles.
2. Photography - The use of contrasting elements in photography opens up avenues for photographers to experiment with unique storytelling techniques.
3. Lifestyle and Community - The concept of building authentic communities provides space for businesses to develop platforms and services that connect like-minded individuals and foster a sense of belonging.