Touted as "the next OC," Gossip Girl has become the latest hit TV series among the teen and young adult set. I have noticed a lot of items pop up all over the place about Gossip Girls, the TV show based on books written by Cecily Von Ziegesar.
Along with the series I've nicknamed "Sex and the City: The Teenage Years," comes a fashion following similar to the style trends inspired by Sarah Jessica Parker's character on the now off-air show. The teenagers on Gossip Girl have more money, less brains, and absolutely no morals. Ah yes, another hit!
For more on the TV show, check out our review:
Book Hits TV, Then Tackles Fashion
Gossip Girls a Viral Hit
Trend Themes
1. TV Series-based Fashion Trends - Opportunity for fashion brands to collaborate with popular TV shows to create clothing lines inspired by the characters and styles.
2. Teenage Fashion Influencers - Potential for fashion influencers to capitalize on the popularity of Gossip Girl by creating content focused on the show's fashion trends and styles.
3. Youth-centric Entertainment - Opportunity for entertainment companies to cater to the teenage and young adult audience by creating TV shows and movies that feature glamorous and fashion-focused storylines.
Industry Implications
1. Fashion - Fashion brands can leverage the popularity of TV shows like Gossip Girl to create branded clothing lines and accessories.
2. Media and Entertainment - TV networks and production companies can develop and market shows targeted to the teenage and young adult demographic.
3. Digital Media and Social Influencer Marketing - Fashion influencers can collaborate with TV shows to create sponsored content and promote fashion trends from the show to their followers.