Technical clothing brand Goldwin has unveiled a new collection of GORE-TEX pieces designed to withstand extremely harsh winter conditions.
For the new functional collection, the Japanese outerwear brand opted to use the most advanced waterproof, breathable membranes -- GORE-TEX -- to ensure that its products could handle extreme climates. The collection consists of three new GORE-TEX styles, including the rugged GORE-TEX Pro shell jacket and pants, the agile GORE-TEX Fly Air jacket and pullover, and a high-loft down jacket GORE-TEX INFINIUM Down Parka.
In order to capture the quality of its new offerings, Goldwin conducted a photo shoot in the mountains of Nagano in Japan, which showcased actual skiers and climbers dressed in the latest gear. The photoshoot belonged to the brand's 'Up Above and Down Below' campaign.
Mountain-Ready Technical Jackets
Goldwin's New GORE-TEX Pieces Can Handle the Harshest Conditions
Trend Themes
1. Extreme Weather Gear - Brands can use advanced waterproof and breathable membranes to create clothes that can handle extreme weather conditions.
2. Technical Outdoor Clothing - Brands can create a range of specialist outdoor clothing designed to support a variety of activities, climates, and environments.
3. GORE-TEX Fashion - Brands can leverage the innovative GORE-TEX membrane to create high-performance, waterproof, and breathable clothing that's stylish and trendy.
Industry Implications
1. Outdoor Clothing - The outdoor clothing industry can capitalize on the trend toward high-performance, functional clothing that can support a wide range of activities and environments.
2. Ski Clothing - The ski clothing industry can create specialist clothing and accessories designed to support snow sports and withstand extreme weather conditions.
3. Athletic Fashion - The athletic fashion industry can leverage the trend toward high-performance fabrics and functional features to create stylish clothing that's both practical and trendy.