Though Google is widely known for Google Plus and YouTube, its social media outlets have a much wider reach as is shown in Google’s social media history infographic. Beginning in 2003, Google started acquiring various sites in order to create a solid base for its social media reach. Many of the blogging sites that people use today are, in fact, owned by Google, such as Blogger, Friendster, Jaiku and Google Buzz.
The inventive company is constantly adding new tools to its platform and inviting users to test out beta versions of its applications, openly receiving feedback and criticism from its users. Renowned for its ingenious team and creations, the search giant continues to purchase and create new ways for users to network and share information in clever and highly engaging ways.
Internet Expansion Charts
Google’s Social Media History Depicts a Dynamic Journey
Trend Themes
1. Acquisition-driven Social Media - The trend of acquiring existing social media platforms presents opportunities for companies to expand their reach and diversify their offerings.
2. Open Beta Testing - The trend of openly inviting users to test beta versions of applications allows companies to gather valuable feedback and improve their products.
3. Constant Innovation - The trend of continually adding new tools and features to a platform enables companies to stay competitive and provide engaging experiences to users.
Industry Implications
1. Social Media - The social media industry can leverage acquisition strategies to expand their user base and improve their platform.
2. Software Development - In the software development industry, companies can adopt open beta testing approaches to gather user feedback and enhance their applications.
3. Technology - The technology industry can capitalize on constant innovation to create groundbreaking products and stay ahead in the market.