The new Google Latitude has just added a feature which allows you to check into specific places.
One key feature that differentiates Google Latitude with other geo-based leaders like Foursquare is that it checks you out of your location upon leaving, so your friends aren't left guessing if you're still there. With the popularity of location-based apps, it's a surprise that Google has taken this long to add the check-in service, but knowing this search engine leader, its online strategy probably has more cool initiatives up its sleeve.
Search Engine Geo Apps
The New Google Latitude Lets You Check Into Places
Trend Themes
1. Location-based Technologies - Expanding on the popularity of location-based apps with added services such as check-in technologies.
2. Real-time Location Management - Providing real-time location data for consumer and business use cases to improve location management and tracking.
3. Geo-targeted Advertising - Using real-time location data to improve targeting of advertisements and promotions to consumers based on their specific location and preferences.
Industry Implications
1. Retail - Implementing location-based technologies to improve real-time inventory and supply chain management.
2. Transportation - Utilizing real-time location data to improve fleet management and optimize transportation logistics.
3. Marketing - Leveraging geo-targeted advertising to better target and engage with consumers based on their specific location and behavior.