The Google GoMo service is designed to help small businesses launch their own mobile websites, quickly and without a background in computer programming. The video shows how frustrating it can be for a consumer when a website is not properly formatted for mobile.
The Google GoMo service promises businesses the opportunity to connect with new consumers; the service has a full website where businesses can find the best practices for increasing mobile traffic.
Implications - The web has become an invaluable tool for many people, both in their personal and professional lives. Services like Google's GoMo tap into the market of consumers who would like to leverage the power of the web but who do not possess an extensive background in programming. Companies should consider how they can empower their consumers in a similar way.
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