Google Gas Stations? What do you mean? Of course it makes sense! To expand, monopolist companies need to diversify into new markets, and for Google, that means reaching you at the pump.
Specifically, Google will launch a series of internet connected pumps with Google Maps. The pumps, made by Gilbarco Veeder-Root, will help travellers find local attractions, hotels, restaurants, etc.
Face it, Google's got ya, and you like it.
Implications - Essentially, not many can be surprised by this new innovation. Companies like Porsche are releasing fashion lines, while couture lines like Roberto Cavalli are expanding into alcohol. Essentially, if a company has the power to extend their reach into other industries, they will -- and should!
Google Gas Stations
Google Gas Stations
Trend Themes
1. Diversification Into New Markets - Opportunity for companies to expand their reach by entering new industries.
2. Internet Connectivity in Traditional Industries - Incorporating internet connectivity into traditional industries can enhance customer experience and provide new opportunities for engagement.
3. Integration of Technology in Everyday Life - Technology giants like Google are finding ways to integrate their services into everyday activities, such as fueling up at gas stations.
Industry Implications
1. Automotive - Automakers can explore partnerships and collaborations to incorporate technology and connectivity into their vehicles.
2. Hospitality - Hotels and restaurants can leverage technology to provide personalized recommendations and enhance the customer experience.
3. Fashion - Fashion brands can diversify their product offerings and collaborations to enter new industries, such as tech or lifestyle.