Updated Fitness Tracking Apps

Google Fit Recently Updated to Include Two New Activities

Google Coach may be the next big fitness product for the tech giant, but a recent update on Google Fit shows how committed the brand is about fitness. First launched as a health-tracking app in 2014, this new update is more than a simple redesign and introduces two new activity goals: Move Minutes and Heart Points. These new activities on Google Fit were designed in conjunction with the American Heart Association (AHA) and the World Health Organization (WHO) to ensure the activities keep users healthy.

Move Minutes keeps track of the time spent physically active and are garnered with any sort of physical activity. Heart Points is the more targeted of the two and tracks more physically intense workouts. Aside from these two new activities the Google Fit update also functions more proactively and pushes users to earn points throughout the day.
Trend Themes
1. Updated Fitness Tracking Apps - Google Fit introduces two new activity goals: Move Minutes and Heart Points in a recent update, highlighting a trend towards more personalized and comprehensive fitness tracking.
2. Integration of Health Organizations - The partnership between Google Fit and the American Heart Association and the World Health Organization highlights a trend towards the integration of health organizations into wellness technology.
3. Gamification of Fitness Tracking - The Google Fit update's proactive push to earn points throughout the day suggests a trend towards gamification and incentivization in fitness tracking apps.
Industry Implications
1. Health and Wellness Apps - As fitness tracking apps become more personalized and comprehensive, the health and wellness app industry has the opportunity to disrupt traditional healthcare models and empower users to take control of their health.
2. Wearables and Fitness Tech - The integration of health organizations into wellness technology means that fitness tech and wearables have the opportunity to expand beyond tracking devices into full-scale health and wellness management systems.
3. Corporate Wellness Programs - The gamification and incentivization of fitness tracking apps presents an opportunity for corporations to adopt customizable wellness plans and provide employees with incentives to prioritize exercise and healthy habits.

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