Google pwns the Internet searchers. Today they launched the redesigned Google Blog Search. The old Google Blog Search returned results all right, but the quality of those results wasn't up to snuff compared with the traditional Google search.
Let's face it: You can only put so many feeds in your RSS until it becomes unworkable. Now the main page of Google Blog Search organizes blog posts into clusters, which are groups about the same story or event. Look inside a cluster, and you'll find a huge selection of blogger perspectives, and be able to watch as they gain momentum.
Google Tool Tweaks
Blog Search Revamped
Trend Themes
1. Clustered Blogging - The organization of blog posts into clusters creates a new avenue for bloggers to share their perspectives and for businesses to target audiences on trending topics.
2. Improved Search Quality - The revamp of Google Blog Search demonstrates a continued push towards quality search results, showcasing disruptive opportunities for businesses to optimize their content.
3. Real-time Search - The ability to watch blogger perspectives gain momentum in real-time presents opportunities for businesses to stay up-to-date on trending topics and engage with customers on a more personal level.
Industry Implications
1. Digital Marketing - Marketers can seize opportunities to optimize content for Google Blog Search's improved search quality and monitor real-time trends to target customers in a more timely and personalized way.
2. Media and Journalism - The redesigned Google Blog Search offers a new platform for journalists and bloggers to share their perspectives and present stories in an organized, easily searchable format.
3. Technology - This shift in search results points towards a continuing trend of improved search quality and a focus on user experience, presenting opportunities for businesses to innovate and create new search tools.