Premier Protein launched a new line of Good Night nutrition shakes and hot cocoa mixes that are formulated with supporting relaxation and sound nights of sleep. Thanks to a nighttime protein blend that includes a milk peptide with relaxing properties, the products provide a calming effect on the body. With protein, minerals and vitamins, the shakes can be found in flavors like cozy cocoa, caramel bliss and dreamy vanilla, all of which can be enjoyed either hot or cold.
Nick Stiritz, VP of US brands, Premier Protein, said, "We know that the average American wakes up feeling well-rested only three mornings out of the week. That's why we've leveraged our years of expertise in the protein category to design a product that helps to not only support a healthy sleep regimen, but also prepare you for a better day ahead."
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Nighttime Nutrition Shakes
Premier Protein's Good Night Nutrition Shakes Help to Support Sleep
Trend Themes
1. Nighttime Nutrition Shakes - Opportunity for disruption: Using innovative ingredients to create nighttime nutrition products that help support sleep.
2. Functional Beverages - Opportunity for disruption: Developing functional beverages that offer additional health benefits beyond just hydration.
3. Sleep Tech - Opportunity for disruption: Developing sleep tech products that work in tandem with nighttime nutrition products to optimize sleep.
Industry Implications
1. Food and Beverage - Opportunity for disruption: Incorporating new ingredients and formulations into food and beverage products to offer health benefits beyond traditional nutrition.
2. Health and Wellness - Opportunity for disruption: Developing new products and services that meet consumer demand for better sleep and overall wellness.
3. Home Goods - Opportunity for disruption: Developing sleep accessories and technology products that work in tandem with nighttime nutrition products to optimize sleep.