Part of a collaboration with the Russian-based packaging company Studioin, ‘Good Milk’ is now available in aluminum cans and Tetra Pak. The radical new look for the milk company is an attempt to re-brand milk to the modern and forward-thinking crowd.
What’s more, this new packaging serves as a more portable option, especially since many of us are reluctant to carry around those mini milk cartons. Would you trade your can of Coke for a can of Good Milk?
Haute Milk Packaging
‘Good Milk' is Available in Aluminum Cans & Tetra Pak
Trend Themes
1. Sustainable Packaging - The use of aluminum cans and Tetra Pak for milk packaging provides an opportunity for sustainable packaging options to reduce waste and promote eco-friendly alternatives.
2. Innovative Branding - The radical new look for Good Milk showcases an opportunity for innovative branding strategies to attract the modern and forward-thinking consumer demographic.
3. Convenience and Portability - The introduction of milk in aluminum cans and Tetra Pak offers a disruptive opportunity in providing a convenient and portable option for consumers on the go.
Industry Implications
1. Food and Beverage Packaging - The use of aluminum cans and Tetra Pak in milk packaging presents an opportunity for the food and beverage packaging industry to explore more sustainable and innovative packaging solutions.
2. Dairy Industry - The re-branding of milk with a modern and forward-thinking image presents a disruptive opportunity for the dairy industry to appeal to a new segment of consumers.
3. Consumer Goods - The introduction of milk in aluminum cans and Tetra Pak presents a disruptive opportunity for the consumer goods industry to explore new packaging formats that provide convenience and appeal to modern consumer preferences.