Art collective 0707 placed stickers all over to let couples know 'This is a Good Kiss Spot.' The romantic campaign singled out tourist destinations like the Colosseum and the Sydney Opera House among other less well-known locales like an old car and simple scenic spots. This also included monuments, bridges and benches.
The international project continues as the street artists place these adorable messages around the world. Thus far, 'This is a Good Kiss Spot' stickers have been spotted in Paris, Rome, Milan, London, Taiwan and Australia.
The combination of popular tourist spots like Notre Dame and common locations like lamp posts demonstrates that love can be found anywhere, while also promoting local tourism. This expedition also starts a conversation around the nature of public displays of affection.
Romance-Encouraging Sticker Expeditions
0707 Lets Couples Know if this is a Good Kiss Spot
Trend Themes
1. Romantic Sticker Campaigns - Opportunity to create more sticker campaigns like 'This is a Good Kiss Spot' that promote love and explore new forms of public expression.
2. Romantic Tourism - Opportunity to create tourism campaigns that promote romantic destinations and encourage people to travel to popular and lesser-known romantic spots.
3. Public Displays of Affection - Opportunity to explore the cultural significance of public displays of affection and create campaigns that educate people on the importance of respecting cultural norms.
Industry Implications
1. Tourism - The tourism industry can use romantic sticker campaigns to attract more couples and promote romantic destinations.
2. Street Art - The street art industry can explore creating more romantic campaigns that promote love and new forms of public expression.
3. Advertising - The advertising industry can use romantic sticker campaigns to promote brands in a romantic and creative way, and explore the use of street art in advertising.