‘The Good Guys’ ad from UNICEF Sweden features a dinner party with some faces that should be familar — Jesus, Mother Theresa and Gandhi. The trio compliment each other for the efforts they’ve put forth to do some good in the world.
Then, the do-gooders turn to the end of the table, where an average guy is sitting. When he is pressed for what he did to earn a spot at the table, he simply states he "clicked a banner."
The clever and cheeky UNICEF ad proves that with a few clicks, being able to make a difference in the world has never been easier. This is just one video in its series of ‘Good Guys’ commercials, which star these four characters in similar situations.
Do-Gooder Dinner Party Ads
UNICEF's Good Guys Ad Has Mother Theresa, Gandhi & Jesus Dine Together
Trend Themes
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Industry Implications
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3. Technology Platforms for Social Impact - Technology platforms that simplify social impact initiatives by connecting users to simple online actions have the potential to disrupt traditional approaches.