Panda Express has launched 'Good Fortune Arcade,' an online game where players can earn discount codes and vouchers to use at the restaurant. In the spirit of Lunar New Year, people who play Good Fortune Arcade will control a panda bear and run through city streets collecting lucky cards, lucky foods, and information that explains the roots and significance of Lunar New Year.
The game is segmented into four levels, through which the player will chase 'Nian,' the mythological monster in Chinese culture that is responsible for Lunar New Year. Each level will reward the player with a discount code for online and in-store purchases through the Panda Express application. These codes will expire on February 28th, 2022.
In addition to launching this online game, Panda Express is continuing its tradition of giving dine-in customers a lucky red envelope with their meal, in celebration of the holiday.
Play-To-Earn Restaurant Games
'Good Fortune Arcade' Allows Users to Play a Game to Earn Vouchers
Trend Themes
1. Play-to-earn Campaigns - The use of online games to attract and reward customers presents opportunities for businesses to create engaging marketing strategies and increase brand loyalty.
2. Gamification in Advertising - The incorporation of gaming elements into marketing campaigns has elevated consumer engagement and can potentially revolutionize the advertising industry.
3. Enhanced Customer Experience - The use of interactive games can create a unique and memorable experience for the customer, leading to increased customer satisfaction and potential long-term loyalty.
Industry Implications
1. Fast Food Restaurants - The incorporation of online games and rewards programs creates opportunities for fast food restaurants to generate buzz, attract customers, and differentiate themselves from competitors.
2. Marketing and Advertising - The trend towards gamification in marketing presents opportunities for advertising agencies to develop engaging campaigns for clients that incorporate interactive and entertaining elements.
3. Gaming Industry - The use of games as a marketing tool and rewards platform presents potential partnerships between businesses and the gaming industry to create mutually beneficial campaigns that reach a wider audience.