It is estimated that up to 40% of all food in the United States goes to the landfill, while restaurants alone account for 133 billion pounds of that waste annually—as a result, apps like goMkt are stepping up to the challenge to curb food waste in affordable and efficient ways.
goMkt is an ordering platform that saves consumers money with up to 75% discounts on menu items in local restaurants, cafes, and coffee shops. Retailers post their unsold inventory on the goMkt platform, while users receive push notifications or simply browse meal availability in nearby stores. In optimizing this experience, goMkt is not only successful in being environmentally friendly and cost-effective, but it also increases revenues at no extra cost by driving foot traffic to its partners and thus, supporting small and local businesses.
Food Waste-Preventing Ordering Apps
goMkt Fights the Food Crisis with Convenience & Mindfulness
Trend Themes
1. Food Waste Reduction - Apps like goMkt are addressing the challenge of food waste in a convenient way, signifying a trend towards reducing waste and promoting sustainability.
2. Real-time Inventory Management - goMkt's model of posting unsold inventory on its platform allows for real-time inventory management, showing a trend towards more efficient and dynamic ways of managing inventory.
3. Discount-based Ordering Platforms - goMkt's model of offering up to 75% discounts on menu items through unsold inventory is a disruptive innovation opportunity that other industries can look to adopt or emulate.
Industry Implications
1. Restaurant Industry - goMkt's model of reducing food waste and increasing foot traffic to local restaurants through discount-based ordering is an innovative way for the restaurant industry to address the food waste crisis.
2. Retail Industry - Real-time inventory management through unsold inventory models like goMkt's could be a disruptive innovation opportunity for the retail industry, allowing for more efficient management of excess inventory and increased revenue.
3. Sustainability Industry - The trend towards food waste reduction and promoting sustainability through convenient and cost-effective models like goMkt's offers an opportunity for the sustainability industry to invest in similar initiatives and offer solutions to the global food waste crisis.