Japanese skiwear brand Goldwin has officially launched its new 'Goldwin 0' initiative. Announced during this year's Rakuten Fashion Week, the new project was said to be dedicated to moving past the labels, categories, and borders, typical to fashion and sportswear.
As a result, the new initiative is kicking off with a high-performing, unisex apparel line designed by Julia Rodowicz and Jean-Luc Ambridge. The new collection draws from Goldwin's archives to bring back a variety of wool pieces, which arrive rendered in the world's first seam-free knitwear design dubbed 'WHOLE GARMENT.'
Once again, sustainability is at the heart of Goldwin's new project -- the entire collection is made from eco-friendly materials, most notably, the brand's signature Brewerd Protein, which is utilized in the collection's denim and knitwear pieces.
Category-Bending Skiwear
Goldwin Launches Progressive New Initiative and Capsule, 'Goldwin 0'
Trend Themes
1. Category-bending Skiwear - There is an opportunity to disrupt the traditional categories of fashion and sportswear through innovative cross-over designs like Goldwin's 'Goldwin 0' initiative.
2. WHOLE GARMENT Design - Seam-free knitwear design could disrupt the traditional manufacturing process for clothing, leading to faster production times and less waste through the innovative use of technology.
3. Eco-friendly Materials - There is a growing demand for sustainable fashion alternatives, which presents an opportunity for innovators to develop new and eco-friendly materials like Goldwin's Brewerd Protein.
Industry Implications
1. Fashion and Sportswear - The fashion and sportswear industry can take inspiration from Goldwin's 'Goldwin 0' initiative to create more cross-over designs and break down traditional industry categories.
2. Textile Manufacturing - The development of WHOLE GARMENT technology or similar innovations could disrupt the traditional manufacturing process and present alternative production methods for clothing manufacturers.
3. Sustainability - The use of eco-friendly materials like Goldwin's Brewerd Protein could disrupt the textile industry and present new opportunities for sustainable alternatives in fashion and sportswear.