GoldieBlox has its own fairy tale story, which its name alludes to. A scrappy start-up that became a full-fledged company selling products that sit next to Barbies on Toys "R" Us shelves, GoldieBlox has started to expand its product line with its new Movie Machine and The Builder's Survival Kit, which is a larger version of the original set.
Although experiencing a few major hiccups along the way, one of which revolved around ill-fitting blocks, GoldieBlox managed to turn the failure into a learning experience for their young customers. Thus the GoldieBlox and The Builder's Survival Kit is set to be a staple in family homes nationwide and perhaps even internationally. After all, GoldieBlox provides a product that is very different from the majority of girl-targeting toys in stores right now.
Girl Construction Toys
GoldieBlox and The Builder's Survival Kit Teaches Important Skills
Trend Themes
1. Gender-inclusive Toys - Exploring and expanding gender-inclusive toys will open up new markets for previously ignored populations.
2. STEM Education Play - Developing toys that promote STEM education through play has situated GoldieBlox as a leader in this trend.
3. Learning From Failure - Turning failures into learning experiences for children is a unique approach with potential to change attitudes towards risk-taking and problem-solving.
Industry Implications
1. Toy Manufacturing - Toy manufacturers need to be aware of the changing attitudes towards gender-inclusive toys that are focused on STEM education and problem-solving.
2. Education - As play-based education becomes more prominent, exploring gender-inclusive and STEM-focused toys could yield disruptive innovations in early childhood education.
3. Child Psychology - Fostering attitudes of risk-taking and problem-solving in children could lead to innovations in child psychology and overall child development.