Molten Gold Lipsticks (UPDATE)

Pat McGrath's Gold Pigment is Available Just in Time for Halloween

Just in time for Halloween, Pat McGrath released her stunning molten gold pigment cosmetic that was first debuted at Prada's Spring 2016 runway show.

The gold pigment shimmers with a multidimensional color that pops. At the Prada runway show, the color was pressed onto model's lips -- creating a bold statement that looked both natural and robotic. Now, the limited-edition pigment is available for consumers, with only a coveted thousand units for now.

'Gold 001' can be applied in three ways. First, it can be buffed into the skin to create a luminous look or added to a primer for more intensity. To achieve the runway look, the powder is broken up and dipped into a mixing liquid -- making a molten-looking gloss that looks like gold leaf. Whether your Halloween costume is C3PO, Cleopatra or a celestial alien, this gold pigment is perfect for creating a bold final touch.
Trend Themes
1. Molten Gold Pigment - Opportunity for cosmetic companies to create innovative gold pigment products for bold and statement-making looks.
2. Multidimensional Color - Opportunity for beauty brands to incorporate multidimensional colors in their makeup products for a vibrant and eye-catching effect.
3. Limited-edition Cosmetics - Opportunity for makeup brands to release limited-edition products to create a sense of exclusivity and generate anticipation among consumers.
Industry Implications
1. Cosmetics - Opportunity for the cosmetics industry to capitalize on the trend of gold pigments and offer innovative and high-quality products to cater to consumer demand.
2. Beauty - Opportunity for the beauty industry to explore multidimensional color trends and incorporate them into various beauty products to attract the attention of trend-conscious consumers.
3. Fashion - Opportunity for fashion brands to collaborate with cosmetic companies and incorporate molten gold pigments into their runway looks, creating a cohesive and eye-catching aesthetic.

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