The growing popularity of gold leaf makeup and hair styling is prevalent in Beauty Scene's latest editorial by photographer Adrianna Favero. The elegant image series features Marilyn Agency face Jisu Hong who is captured while donning gilded and delicately dusted makeup. Her metallic makeup is not only used as eyeshadow and blus but is also applied loosely on the model's hair and paired with a nude yet metallic lip color.
Titled 'Dark Magic,' this editorial features natural hair styling and conceptual gold leaf makeup by Ananada Kha. Paired with bare-faced and glossy skin, these gold leaf cosmetics mimic an opulent art applique technique that has been around for centuries.
Beauty Scene's latest exclusive celebrates opulence while retaining its air of subtelty. Its model star pulls off understated versions of runway-based beauty looks and proves that conceptual cosmetics don't always need to be over-the-top.
Ethereal Gold Leaf Makeup
Beauty Scene's 'Dark Magic' Image Series is Lensed by Adrianna Favero
Trend Themes
1. Gold Leaf Makeup Trend - The growing popularity of gold leaf makeup and hair styling presents an opportunity for disruptive innovation in the cosmetics and hair care industries.
2. Natural Hair Styling Trend - The use of natural hair styling techniques in conjunction with opulent makeup like gold leaf creates opportunities to innovate in the hair care and beauty industries.
3. Bare-faced Glossy Skin Trend - The trend of bare-faced glossy skin presents opportunities to create new skincare products, cosmetics and to develop new beauty techniques that play with light and texture.
Industry Implications
1. Cosmetics Industry - The growing popularity of gold leaf makeup and other opulent makeup techniques offer opportunities to innovate and create new cosmetic products.
2. Hair Care Industry - Adopting natural hair styling techniques in conjunction with opulent makeup creates opportunities to develop innovative hair care products for consumers looking for new beauty looks.
3. Skincare Industry - The trend of bare-faced glossy skin presents opportunities to create new skincare products that enhance natural beauty, while also leveraging the use of opulent makeup like gold leaf.