Naoto Fukasawa adds a new pair of battery-powered electric scooters to its roster with the help of Gogoro. The duo highlights the Gogoro VIVA and Gogoro VIVA MIX, which were launched by collaborative efforts to create a more sustainable and responsible mode of transport.
It offers riders a fast and economical option in urban cities. Fukasawa was tapped to apply MUJI design language to the existing scooters, resulting in a 'rustic' tone philosophy blended with a 'simple color tone philosophy.' The palette has a nature influence with hues of light grey, blues, and beige to lead the capsule. This creates a calm energy in contrast to the usual bold tones that Gogoro is typically recognized for.
Battery-Powered Electric Scooters
Naoto Fukasawa Adds More Tones to MUJI and Gogoro's Scooters
Trend Themes
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Battery-powered Electric Scooters — The partnership between Naoto Fukasawa and Gogoro showcases the trend of sustainable and responsible modes of transport through the launch of the Gogoro VIVA and Gogoro VIVA MIX scooters.
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MUJI Design Language — Naoto Fukasawa's application of MUJI design language brings a rustic and simple color tone philosophy to the Gogoro scooters, offering a nature-inspired palette that creates a calm energy.
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Urban Mobility Solutions — The battery-powered electric scooters by Naoto Fukasawa and Gogoro present a fast and economical option for riders in urban cities, addressing the need for efficient and sustainable transportation.
Industry Implications
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Transportation — The collaboration between Naoto Fukasawa and Gogoro in developing battery-powered electric scooters contributes to the trend of sustainable transportation in the industry.
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Design — The application of MUJI design language by Naoto Fukasawa on the Gogoro scooters showcases the integration of design principles in the transportation industry.
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Urban Planning — The introduction of battery-powered electric scooters by Naoto Fukasawa and Gogoro reflects the growing demand for urban mobility solutions in the field of urban planning.