The giant lizard monster is set to return to theaters after a long hiatus after the flop Hollywood treatment in 1998, and the new Godzilla 2014 film has already launched its marketing campaign with a viral website.
mutoresearch.net is designed to look like the private homepage of a weapon design laboratory, with the viewer hypothetically hacking in to access top secret data about Godzilla. The site played to two blurry found footage clips for the viewer, until recently when the first teaser trailer for the film was released and added to the site.
The hype for this spring blockbuster is growing steadily with fans hoping that this American treatment will be a vast improvement over the 1998 Roland Emmerich effort. The trailer shows wanton destruction as people flee ad the military intervene. The monster is shown heavily veiled in smoke and fog. This viral site for the Godzilla 2014 film is intriguing, and mysterious, and will pique the interest of viewers as more and more tidbits on the film are released.
Monster Movie Parody Websites
This Fake Company Website Builds Tension for the Godzilla 2014 Film
Trend Themes
1. Movie Parody Websites - The trend of creating fictional company websites to promote upcoming movies creates an opportunity for disruptive innovation in interactive advertising.
2. Viral Marketing Campaigns - The Godzilla 2014 film's viral marketing campaign demonstrates the potential for disruptive innovation in using mystery and intrigue to generate buzz around a movie release.
3. Interactive Movie Trailers - The trend of releasing interactive and engaging movie trailers creates an opportunity for disruptive innovation in bringing the audience into the movie experience before its release.
Industry Implications
1. Advertising - The trend of creating fictional company websites to promote upcoming movies represents a disruptive innovation opportunity in interactive advertising.
2. Entertainment - The Godzilla 2014 film's viral marketing campaign represents a disruptive innovation opportunity to create buzz for upcoming entertainment releases.
3. Film - The trend of releasing interactive and engaging movie trailers represents a disruptive innovation opportunity in the film industry to bring the audience closer to the movie experience.