Goa Tourism is in the midst of making large-scale changes to its brand. While Goa has always been and continues to be one of the world's most coveted tourist destinations, authorities in the former Portuguese colony -- located off the western coast of India -- are trying to creatively modernize its image and target the next generation of tourists.
To do this, Goa Tourism collaborated with Bollywood film Finding Fanny. The organization is running a Facebook campaign that gives people the chance to win a trip to Goa and meet the stars of Finding Fanny, Deepika Padukone and Arjun Kapoor.
In addition to this exciting venture, Goa Tourism also introduced a fresh and modern new logo, and promoted various other plans -- such as improving beach cleaning efforts and tackling drug peddling -- to boost tourism in the state.
Bollywood Tourism Branding
Goa Tourism is Collaborating With Bollywood to Boost its Brand
Trend Themes
1. Film Tourism - Opportunity for tourism industries to collaborate with film productions and use them as a marketing strategy.
2. Social Media Campaigns - Utilize social media platforms to engage with the target audience and offer unique experiences.
3. Rebranding Efforts - Invest in refreshing and modernizing brand image to appeal to a new generation of tourists.
Industry Implications
1. Tourism - Opportunity for the tourism industry to collaborate with the film industry to attract tourists through film-related experiences.
2. Marketing and Advertising - Opportunity for marketing and advertising agencies to create and implement social media campaigns to promote tourist destinations.
3. Brand Consulting - Opportunity for brand consulting firms to assist in the rebranding efforts of tourist destinations, providing fresh and modern design ideas.