Complete with astro turf accessories and neon-lined card cases, the GLUSH/ SS2012 collection is a marvel to behold.
Clearly influenced by the natural elements of the season, this collection is minimalist with a healthy dose of personality. Using understated design but incorporating quirky details, the line offers buyers a chic way to integrate some fun into their warm-weather wardrobe. GLUSH/ churned out two separate accessory lines for the season, one titled '/GRASSY/' and the other titled '/Not-so-Classic/.' The former is the line featuring the eclectic clutch and the latter collection features pieces which are built to withstand any springtime or summer rainfall. Balancing playfulness with functionality, these pieces draw attention for good reason.
The line is currently exceedingly popular in Hong Kong, and is likely to spread across the globe.
Grassy Clutches
The GLUSH/ SS2012 Collection Offers Low-Maintenance Plant Couture
Trend Themes
1. Minimalist Fashion - Opportunity for disruptive innovation: Develop sustainable and eco-friendly alternatives to materials used in minimalist fashion.
2. Astro Turf Accessories - Opportunity for disruptive innovation: Create customizable and interchangeable astro turf accessories that allow for personalization and style experimentation.
3. Quirky Minimalism - Opportunity for disruptive innovation: Combine minimalistic design with unexpected and playful details to create unique and eye-catching fashion pieces.
Industry Implications
1. Fashion - Opportunity for disruptive innovation: Incorporate sustainable practices and materials into the fashion industry to reduce environmental impact.
2. Accessories - Opportunity for disruptive innovation: Introduce innovative materials and designs in the accessories industry to enhance functionality and style.
3. Eco-friendly Fashion - Opportunity for disruptive innovation: Develop a market for eco-friendly fashion by creating trendy and sustainable clothing options.