Lakeland comes up trumps again. This is one of those products you don't realise you actually need until you get one, and then you can't live without it.
The company that designed them is using all sorts of long words to describe them, but it's not necessary. They are essentially just rubber bands that glow in the dark. The idea is you put them around your drinks and can then locate them without having to wake anyone up by turning the lights on.
For those not familiar with Lakeland, it is a home accessories shop that sells all sorts of nifty things - Woman's Institute heaven. Think tupperwear, clothes pegs, dehumidifiers and you're getting close.
I am guessing you can also attached these bands around anything you want to locate in the middle of the night (walk away from the obvious joke). Someone called Teresa Brown was in fact so overjoyed with her purchase, she posted the following comments on their website... Or someone in the Lakeland PR department made them up...
Glow in the Dark Elastic Bands
Find Your Drink in the Dark
Trend Themes
1. Glow-in-the-dark Products - Opportunity for businesses to create and market a variety of glow-in-the-dark products for different purposes.
2. Convenience Solutions - Disruptive innovation potential lies in developing products that offer convenient solutions for everyday problems.
3. Nighttime Visibility - Businesses can explore innovative ideas to enhance nighttime visibility and improve safety in various industries.
Industry Implications
1. Home Accessories - Innovative glow-in-the-dark products like these elastic bands can be relevant for the home accessories industry, adding functionality and convenience.
2. Beverage Industry - Opportunity to develop glow-in-the-dark bands specifically designed for the beverage industry, allowing for easy identification of drinks in low light settings like bars or parties.
3. Outdoor Gear - Disruptive innovation potential exists in creating glow-in-the-dark accessories for outdoor gear, enabling better visibility and safety during nighttime activities such as camping or hiking.