Completely Camouflaged Look Books

The Gloverall SS14 Collection is Full of Military-Inspired Style

The Gloverall SS14 Collection is perfect for lovers of all things green and inspired by nature.

Founded in 1951, Gloverall’s name came from the combination of words "gloves" and "overalls." The first company in London to produce the coats from Military and Navy forces for a general consumer audience, Gloverall maintains its legacy today by sticking to classic prints like camo. The company’s latest look book is surrounded by greenery and blue skies while many of the images feature an almost completely camouflaged look with the model’s blending into the foilage-filled background. Offering more than just army fatigue designs, the Gloverall SS14 Collection also includes casual classics like ankle-cut khakis, casual everyday jackets and double-breasted cardigans.

Be sure to check out the full look book above.
Trend Themes
1. Military-inspired Fashion - There is an opportunity for clothing and accessories companies to create unique designs that use camo and other military-inspired motifs in their products.
2. Nature-inspired Fashion - Fashion companies can look to nature for inspiration with designs and patterns that incorporate greenery and blue skies.
3. Blending Into the Background - The concept of blending into surroundings can be used in a variety of industries from outdoor gear to technology design.
Industry Implications
1. Fashion - Fashion companies can use military and nature-inspired designs to create unique, trendy pieces.
2. Outdoor Gear - Outdoor gear and equipment companies can design products that mimic the concept of blending into natural surroundings.
3. Technology Design - Technology companies can incorporate the concept of blending into surroundings into the design of devices and gadgets, making them more visually appealing and less obtrusive.

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