Glossier has announced a new Glossier x Olivia Rodrigo partnership whereby the celebrity will collaborate with the brand on product development, promotion, and social media content. Olivia Rodrigo is a 19-year-old musician and actress who has seen exponential growth in popularity over the past few years. Rodrigo has acted on television shows such as 'High School Musical: The Musical: The Series' and even put out a full-length solo album titled 'Sour.'
Since the breakout hit single 'Driver's License,' Rodrigo has become a top-grossing celebrity with a large amount of attention to her name. Glossier will collaborate with Rodrigo on creating exclusive branded product lines developed intimately with the celebrity, as well as through delivering curated, promotional content. Additionally, Olivia Rodrigo has been wearing Glossier products across several high-profile events, such as awards shows and ceremonies.
In celebration of the partnership, Glossier has released a webpage that features a curated selection of Olivia Rodrigo's favorite items, appropriately titled Olivia's Favorites.
Celebrity Beauty Brand Ambassadors
Glossier Signs Olivia Rodrigo as a Long-Term Partner
Trend Themes
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Industry Implications
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