Glossier has been working on the first-ever Glossier Hand Cream for two years and it's being launched at a time when people need it more than ever, as diligent hand-washing is leaving hands clean yet dry, cracked and all-around uncomfortable. Before the new product launches to the public, Glossier shared the first 10,000 tubes with healthcare workers and the brand created an online form where the comforting hand care product can be requested in increments of 25, 50 or 80.
For years, Glossier fans have been relying on products like Balm Dotcom to soothe lips and the lightweight Priming Moisturizer, and as of April 23rd, they will have a comforting new product to experience from the cult beauty brand.
Beauty Brand Hand Creams
The First Tubes of Glossier Hand Cream are Going to Healthcare Workers
Trend Themes
1. Hand Care Products - There is a potential for disruptive innovation with new hand care products that address both cleanliness and comfort for consumers during and after the pandemic.
2. Healthcare Partnering - More brands should seek healthcare partnerships to find ways to help healthcare workers on the frontlines of the pandemic by providing them with products that could help the cause.
3. Online Branding - E-commerce brands should continue to focus on building an online presence to better connect with consumers who are looking for products they can trust during the pandemic and in the future.
Industry Implications
1. Beauty and Personal Care - Beauty brands can make the most of the pandemic by focusing on products that serve a dual purpose, such as both clean and comfortable hand creams that are relevant at a time when personal hygiene is paramount.
2. Healthcare - Healthcare workers need more than just medical care during the pandemic. Brands can help by providing products to help frontline healthcare workers keep healthy, such as moisturizing and comfort products.
3. E-commerce - With e-commerce being a key platform for sales of products during the pandemic, more brands should consider online branding strategies that enable them to make emotional connections with consumers looking for products they can trust during this uncertain time.