Glossier's Cleanser Concentrate is the latest skincare product to be added to the beauty brand's catalogue of products. Beloved by Millennials, Glossier is a cult-favorite beauty brand known for its minimalist products and pink-clad aesthetic.
Now, the brand aims to conquer the clean beauty world, offering products that promote skin health. The face wash was strategically designed to preform a deep cleanse on the skin, prepping it for makeup, or ridding it of any impurities. The formula is packed with natural ingredients like fruit extracts, grape ferment and conditioning calendula. Interestingly, grapes were utilized for their antioxidants, which allow for gentle exfoliation.
The face wash is available through the brand's website for approximately $20 USD.
Deep Cleansing Face Washes
Glossier's Cleanser Concentrate is the Latest Skincare Product
Trend Themes
1. Clean Beauty Products - Opportunity to create more effective products with natural ingredients, such as fruit extracts and grape ferment, that promote overall skin health.
2. Gentle Exfoliation - Opportunity to include gentle exfoliators in face wash products, such as grape antioxidants, that aid in deep cleansing without irritating the skin.
3. Minimalist Skincare - Opportunity to offer products with simple and effective formulations in order to cater to the growing demand for minimalist skincare routines.
Industry Implications
1. Beauty and Skincare - Opportunity for new brands to enter the market with unique, natural formulations that cater to the demand for clean beauty products.
2. Cosmetics and Makeup - Opportunity to innovate makeup formulations that work best with prepping the skin with deep cleansing face washes.
3. Pharmaceuticals - Opportunity to create face washes with gentle yet effective ingredients to complement prescription acne treatments.