Necessity Sense and Lane Crawford recently collaborated to create the Glory Times collection. Luxury Taiwanese brand Necessity Sense has been a driving figure in Asia's fashion scene and with this latest collection, the brand attempts to pay homage to legendary Hong Kong band 'Beyond.' The pieces featured in this collection play on the 90's era fashion worn by the band and consist of over-sized jackets and pants, heavy embellishments and graphic shirts featuring Beyond album covers.
Necessity Sense's partnership with Lane Crawford means that all the items in this collection will be available in Lane Crawford locations in Hong Kong and China. The release of the Glory Times collection will be done in Lane Crawford locations in Hong Kong and Shanghai and will feature a 90's theme and a Beyond theme set that's in a mock recording booth. The lookbook for the collection was shot entirely in the colonial streets of Hong Kong and draws influence from filmmaker Wong Kar Wai.
Musician-Inspired Luxury Fashion
The Glory Times Collection Takes Influence From Hong Kong Legends
Trend Themes
1. Nostalgic-inspired Fashion - Opportunity for brands to create collections that pay homage to influential figures or eras from the past.
2. Collaborative Fashion Partnerships - Potential for brands to collaborate with other companies to create unique and exclusive collections.
3. Streetwear as Luxury Fashion - Disruption opportunity to merge streetwear aesthetics with luxury fashion elements.
Industry Implications
1. Fashion - Fashion brands can explore collaborations and nostalgic-inspired collections to attract consumers seeking unique and sentimental styles.
2. Retail - Retailers can capitalize on collaborative fashion partnerships to offer exclusive products and create buzz around their stores.
3. Film and Entertainment - Film and entertainment industries can explore licensing agreements with fashion brands to extend their influence and reach in the market.