Global Brands introduced Quadz, a pocket-sized ready-to-drink vodka range featuring an elevated 18.8% ABV and four flavor variants. Packaged in 200ml bottles, Quadz was created to serve Gen Z and Millennial drinkers seeking stronger, value-driven options for nights out and pre-drinks.
The lineup includes Blue Razz, Cherry Daq, Lime Marg and Pink Marg, each designed to reflect trending flavor profiles and to be sipped on the go. Quadz joined Global Brands’ wider RTD portfolio and was slated to launch via the Good Time In platform and Amazon with a £4.99 RRP.
For consumers, Quadz condenses multiple vodka shots into a compact format that prioritizes portability and cost-per-drink value. The release underscores a wider category shift toward higher-ABV RTDs that combine convenience with bolder alcohol levels for social, on-the-go drinking occasions.