Glitter tears are the latest beauty fad adding to the industry's massive sparkle movement. While 2015 saw the likes of glitter roots, glitter armpit hair and even glitter eyebrows, 2016 is taking a more sorrowful approach to the beauty enhancer.
This fad takes a more glamorous turn on how makeup looks while running down one's face after a cry. Fans of this new -- and slightly outlandish -- look are taking over social media with the #GlitterTears hashtag where intrigued beauty and fashion fans can see various iterations of the look. To achieve this style, beauty buffs apply glitter under the eye and extend it down the cheek to create the illusion of tears.
Adding the faux fashionable tears under outstanding eye makeup makes this daring look stand out even more.
Glittery Tear Makeup
The Glitter Tears Beauty Look Makes Sadness Seem Stylish
Trend Themes
1. Glitter Tears - The Glitter Tears beauty fad adds a touch of glamour to traditional tear-streaked makeup, providing an opportunity for cosmetics companies to create innovative tear-inspired products.
2. Sparkle Movement - The massive sparkle movement in the beauty industry, including trends like glitter roots and glitter eyebrows, offers an opportunity for companies to create unique glitter-enhanced makeup products.
3. Sorrowful Beauty - The trend of using glitter tears to create a sorrowful beauty look taps into consumers' desire to express their emotions through makeup, presenting an opportunity for brands to create products that cater to this emotional aesthetic.
Industry Implications
1. Cosmetics - The Glitter Tears beauty trend presents an opportunity for cosmetics brands to create innovative tear-inspired makeup products.
2. Fashion - The Glitter Tears trend, featured on social media with the #GlitterTears hashtag, appeals to fashion enthusiasts and opens doors for fashion brands to incorporate tear-inspired looks into their collections.
3. Social Media - The Glitter Tears trend, popularized through the #GlitterTears hashtag on social media, offers opportunities for social media platforms and influencers to engage with beauty and fashion fans interested in this unique look.