Although brands like GlamGlow have already released glitter-heavy masks that are perfect for Instagram and Snapchat shots, the new 'Pore Refining Glitter Peel-Off Mask' from E.L.F. Cosmetics is a substantially more affordable alternative, at just $8 USD a tube.
To minimize the look of pores, soften, cleanse, and nourish skin, the E.L.F. mask features ingredients like witch hazel, lavender, and charcoal.
To use the mask, all one has to do it apply an even layer of it all over their face (avoiding the eyes and mouth), and wait about 30 minutes for it to dry. Once the mask is dried on, it can be slowly peeled off in a fluid motion, stripping the skin of impurities and leaving it prepped for easy makeup application.
Affordable Glitter Face Masks
E.L.F.'s New 'Pore Refining Glitter Peel-Off Mask' is Just $8
Trend Themes
1. Affordable Glitter Face Masks - Opportunity for brands to develop affordable glitter face masks to cater to the demand for Instagrammable skincare products.
2. Pore Refining Masks - There is a market for pore refining masks that offer effective results, such as minimizing the look of pores and cleansing the skin.
3. Peel-off Masks - Peel-off masks continue to be popular due to their convenience and satisfying skin-purifying properties.
Industry Implications
1. Cosmetics - Cosmetics companies can explore the creation of affordable glitter face masks and pore refining masks to tap into the growing demand for innovative skincare products.
2. Skincare - The skincare industry can benefit from incorporating ingredients like witch hazel, lavender, and charcoal in their masks to provide nourishing and purifying effects.
3. Beauty - Beauty brands can capitalize on the trend of peel-off masks, offering products that effectively strip impurities and leave the skin prepared for makeup application.