According to the creators behind this campaign, glitter is evil and was sent to Earth only to try us. I am honestly still finding 40th birthday glitter four months on, not to mention stars from Christmas 2006. And yes, I am one of those people that puts glitter into cards but gets fed up when I get it in cards given to me.
I hate glitter, even more so after having a glitter-induced asthma attack after having a bunch dumped on me.
Anyway, enough padding, these are all the reasons, and more, that I adore this poster. Glitter IS like herpes, as comedian Demetri Martin once said.
Anti-Sparkle Propaganda
"Glitter Is The Herpes of Craft Supplies"
Trend Themes
1. Anti-glitter Movement - A growing trend of individuals and organizations advocating against the use of glitter due to its environmental impact and annoyance factor presents opportunities for alternative craft supplies and eco-friendly glitter alternatives.
2. Glitter-free Events and Products - The demand for glitter-free events and products is on the rise, creating opportunities for event planners, manufacturers, and retailers to cater to the preferences of individuals who dislike glitter and its messiness.
3. Health-conscious Crafting - The awareness of health risks associated with glitter inhalation is driving a trend towards health-conscious crafting, inspiring the development of safer craft supplies and innovative ways to create dazzling effects without the use of traditional glitter.
Industry Implications
1. Craft Supplies - The anti-glitter movement presents a disruptive innovation opportunity for craft supply companies to develop and market alternative materials that offer similar visual effects without the environmental or health concerns associated with glitter.
2. Event Planning - The rising demand for glitter-free events creates an opportunity for event planners to offer unique experiences catering to individuals who prefer alternative decorations and glitter-free environments.
3. Eco-friendly Products - The demand for eco-friendly glitter alternatives opens up opportunities for manufacturers to develop and sell sustainable and biodegradable glitter substitutes that appeal to environmentally conscious consumers.