Bulldog Skincare for Men, the male grooming brand, recently expanded its portfolio with an eco-friendly addition — a glass razor made from (at least 70%) recycled beer bottles. The new Glass Razors are available in both the Edgewell-owned brand’s Original and Sensitive line and are fully recyclable. Shoppers will also receive a recyclable metal stand with the purchase of their Glass Razor.
"For too long, the shaving industry has focused thoughtlessly on making razors sharper and easier to order online. We don’t think that’s enough," said Bulldog’s General Manager Caroline Mallet. That’s why we’re continuing to challenge the category with the launch of our new Original and Sensitive Glass Razors. Recycled glass, a lot less plastic, and a quality shave."
Upcycled Glass Razors
Grooming Brand Bulldog Debuted a Glass Razor Made from Recycled Beer Bottles
Trend Themes
1. Upcycled Glass Razors - Bulldog Skincare for Men introduces a glass razor made from recycled beer bottles, tapping into the trend of sustainable grooming products.
2. Eco-friendly Shaving - The launch of Bulldog's Glass Razors highlights the growing trend of consumers seeking eco-friendly alternatives in the shaving industry.
3. Recyclable Packaging - The inclusion of a recyclable metal stand with the purchase of Bulldog's Glass Razor addresses the trend of customers demanding sustainable packaging options.
Industry Implications
1. Male Grooming - The male grooming industry has an opportunity to capitalize on the demand for sustainable products by developing more eco-friendly shaving tools.
2. Sustainable Packaging - The packaging industry can explore innovative ways to create recyclable and eco-friendly packaging solutions for personal care products like razors.
3. Recycling and Upcycling - The recycling and upcycling industries can benefit from the increased use of recycled materials, such as glass bottles, to create new consumer goods like glass razors.