Far from the typical showroom presentation, the Calvin Klein and CK Calvin Klein Spring 2008 Collections were worn by models enclosed in grids of Plexiglas boxes.
The store had several glass boxes, each with one to three models wearing the Calvin Klein products. They were encased inside the clear boxes appearing like moving sculptures. It was a new approach to fashion that seemed to mimic a contemporary art exhibit in a museum.
Kevin Carrigan, creative director of all Calvin Klein licenses, said he used the boxes as an innovative way of enhancing the clothes. And it truly did -- the display augmented the collection of chiffon-layering, techno fabrics, splashes of modern colors, softly structured dresses and underwear with metallic lace as some of the trends predicted to be hot for the labels next season.
Living Manequins
Calvin Klein Plexiglas Presentation
Trend Themes
1. Living-mannequins - The use of Plexiglas boxes and models as living mannequins in fashion shows and presentations presents opportunities for the fashion industry to create novel and immersive experiences for customers.
2. Interactive-presentation - Fashion brands could incorporate interactive elements in their presentation like Calvin Klein's Plexiglas presentation, such as Augmented Reality (AR) or Virtual Reality (VR), to keep their customers engaged and simulate a multi-sensory shopping experience.
3. Artificial-intelligence-modeling - The use of Artificial Intelligence (AI) technology to generate virtual fashion models that can showcase clothing in a unique and innovative way presents an opportunity for the fashion industry to enhance the traditional runway presentation.
Industry Implications
1. Fashion-industry - The use of living mannequins and interactive presentations like Calvin Klein's Plexiglas presentation can attract new customers, create brand loyalty and generate interest in new collections that can ultimately lead to increased sales for fashion brands.
2. Art-industry - The combination of fashion and art as demonstrated in Calvin Klein's Plexiglas presentation presents an opportunity for the art industry to collaborate with fashion in creating unique and immersive experiences for their audience.
3. Technology-industry - The use of AI and AR/VR technology in fashion presentations as demonstrated in Calvin Klein's Plexiglas presentation presents an opportunity for the technology industry to develop new and innovative solutions that can revolutionize the way we experience fashion shows and presentations.