Lush is an ethically driven business with a charitable year-round record—so, it comes as no surprise that that the brand spotlights its 2023 Giving Tuesday campaign. Lush's mission involves giving back to people, the planet, and animals through ethically sourced products. For its 2023 Giving Tuesday campaign, the brand calls attention to its Charity Pot and #92 Shampoo Bar. A hundred percent of the sale price (minus taxes) of these two high-quality products is donated to grassroots charity organizations.
Charity Pot supports animal protection, human rights, and environmental initiatives, featuring ingredients from the Sustainable Lush Fund. The #92 Shampoo Bar contributes to Indigenous-led Truth & Reconciliation efforts, meeting Canada's Call to Action #92. The bar is formulated with sustainably harvested essential oils and represents the National Day for Truth and Reconciliation Day.
Both products offer unique benefits and align with Lush's commitment to a cosmetic revolution for a sustainable planet and are excellent purchasing decisions for Giving Tuesday.
Giving Tuesday Campaigns
Lush Embraces Giving Tuesday with the Charity Pot and the #92 Shampoo Bar
Trend Themes
1. Ethical Giving - Lush's Giving Tuesday campaign highlights its commitment to giving back through ethically sourced products.
2. Grassroots Charities - Lush supports grassroots charity organizations by donating the proceeds from the Charity Pot and #92 Shampoo Bar.
3. Indigenous Reconciliation - Lush's #92 Shampoo Bar contributes to Indigenous-led Truth & Reconciliation efforts, aligning with Canada's Call to Action #92.
Industry Implications
1. Cosmetics - Lush's Giving Tuesday campaign showcases the potential for ethical giving within the cosmetics industry.
2. Animal Protection - Lush's Charity Pot supports animal protection initiatives and highlights the potential for giving back in the animal welfare industry.
3. Environmental Conservation - Lush's campaign emphasizes the importance of supporting environmental initiatives and encourages similar efforts within the sustainable and eco-friendly industry.