For the Givenchy Pre-Fall collection of 2018, the designer label utilized the talents of an artistic director named Clare Waight Keller to create an extravagant lookbook that aims to appeal to younger demographics of male consumers who have an appreciation for streetwear style.
Although the lookbook takes from certain elements of streetwear style, it elevates them with unique patterns, embellishments, and a quality of construction that sets the pieces apart. Due to this, the Givenchy Pre-Fall collection can be summed up as couture streetwear. In addition to the various pullovers, fur-trimmed jackets, and bombers, the collection boasts some more typical pieces for the brand as well, such as bold suits, leather bags, and a variety of statement footwear.
Couture Streetwear Editorials
The Givenchy Pre-Fall Collection Boasts Refined Casual Looks
Trend Themes
1. Couture Streetwear - The fusion of luxury and urban style creates an opportunity for high-end brands to appeal to a younger demographic through unique patterns, embellishments, and quality construction.
2. Youthful Luxury Fashion - Designers can tap into the younger consumer market by incorporating streetwear elements into traditional high-end fashion, creating a fresh and edgy aesthetic.
3. Creative Lookbooks - Fashion brands can captivate consumers by using innovative lookbooks that showcase their collections in a unique and artistic way.
Industry Implications
1. Fashion - Luxury fashion brands can leverage the fusion of couture and streetwear to target a younger audience and expand their market.
2. Retail - Retailers can reimagine their product displays and store layouts to align with the fusion of luxury and streetwear aesthetics, creating an immersive shopping experience for customers.
3. Advertising - Brands can create disruptive advertising campaigns that highlight the blend of couture and streetwear, capturing the attention of a wider consumer base and driving sales.