Matthew M. Williams presents the new collection designed for the Spring/Summer 2023 season. It features a strong inspiration of different artists, designers, and musicians inspire the designer. It features modern menswear shapes and the infusion of Givenchy's artisanal heritage. He turns his attention to the different subcultural uniforms of his own heritage and interprets that through the lens of the brand. Some notable details include the relaxed tailored items and the DIY alterations that can be seen throughout as well.
Speaking about the new range, Williams states that "Menswear was, quite naturally, the way I discovered fashion. In my practice at Givenchy, my men’s collections came from an instinctive starting point. This show is a reflection of myself and the men who surround me, from my close friends to the artists who inspired my work. It’s a dialogue with the time and culture that shape the way men dress today and tomorrow: the way new generations embrace and evolve the archetypes and dress codes of the past through their own progressive outlook. It’s a thrilling evolution and the reason I have chosen this moment to stage a stand-alone men’s show for Givenchy."
Archetype-Themed Spring Menswear
Givenchy Unveils its New SS23 Collection of Menswear Designs
Trend Themes
1. Archetype-inspired Menswear - Opportunity for designers to create menswear collections inspired by different cultures, artists, and musicians while infusing their brand's heritage.
2. Relaxed Tailored Menswear - Opportunity to design menswear items that are tailored but relaxed, providing both style and comfort.
3. Diy-inspired Menswear - Opportunity to create menswear collections that feature DIY alterations, giving the wearer a chance to personalize their own clothing.
Industry Implications
1. Fashion Retail - Opportunity for retailers to offer different menswear items that feature different cultures, artists, and musicians while providing a tailored but relaxed design.
2. Fashion Design - Opportunity for designers to infuse their brand's heritage and create new menswear collections that reflect the progressive outlook of different generations.
3. Fashion Marketing - Opportunity for marketing professionals to create campaigns that highlight the personalized aspect of the DIY-inspired menswear trend, attracting consumers who value individual expression.