The Dunkin' Girl Scouts Coffees have been announced as a celebratory collection of offerings from the QSR coffee brand that will offer consumers a new way to enjoy their favorite flavor of the organization's wildly popular cookies.
The coffees come in Thin Mints, Coconut Caramel and the all-new Trefoils Shortbread flavors, which can all be ordered across the entirety of the brand's menu lineup. This includes as hot or ice coffees, frozen coffee, frozen chocolate or espresso beverages to make them applicable for consumer preferences of all kinds.
The Dunkin' Girl Scouts Coffees are available for purchase through spring 2019 and are being promoted alongside another campaign that will allow local Girl Scout troops to sell cookies at participating locations in February 2019.
Youth Organization-Supporting Coffees
The Dunkin' Girl Scouts Coffees Come in Three Flavor Options
Trend Themes
1. Girl Scouts Collaboration - Opportunity for QSR brands to collaborate with popular organizations for limited edition products.
2. Flavored Coffee Innovation - Innovative coffee flavors inspired by popular snacks and desserts.
3. Menu Customization - Offering a wide range of menu options to cater to diverse consumer preferences.
Industry Implications
1. Food and Beverage - Innovating in the food and beverage industry by creating unique collaborations and flavors.
2. Nonprofit and Charity - Opportunity for nonprofits and charities to partner with businesses for promotional campaigns.
3. QSR (quick Service Restaurants) - Enhancing QSR menu options to attract a wider customer base and increase sales.