Sports brand Under Armour and the Curry Brand have unveiled their next signature giraffe print basketball sneakers release. The shoe is called "Double Bang!" Curry Flow 10 and its design inspiration came from Stephen Curry’s NBA career, referencing Golden State Warriors team colors. Additionally, the name of the basketball sneaker comes from the iconic game-ending half-court shot by Stephen Curry against Oklahoma City Thunder that led to ESPN announcer Mike Breen to say "BANG! BANG!."
The basketball sneaker’s colorway features a giraffe print that honors Stephen Curry’s oldest daughter Riley’s favorite animal. It is a high-top basketball shoe with thick midsoles with yellow and blue soles that share the same color as the Golden State Warriors. The top line of the basketball sneaker is also blue and a majority of the upper is in giraffe print, closely similar to the Golden State Warriors team colors except for the animal-themed design. The basketball sneaker will be available on February 24.
Giraffe Print Basketball Sneakers
Under Armour Releases "Double Bang!" Curry Flow 10
Trend Themes
1. Athletic Sneaker Collaboration - The trend for athletic sneaker collaborations with celebrity athletes continues to disrupt the sportswear industry and drive sales.
2. Animal-inspired Prints - The trend for animal-inspired prints in athletic apparel offers an opportunity for disruptive innovation in the design and marketing of sports footwear.
3. Nostalgic Design Inspirations - A trend in sports footwear design that draws inspiration from iconic moments in athletes' careers offers an opportunity for unique and disruptive product development.
Industry Implications
1. Sportswear - The sportswear industry can leverage the trend of athletic sneaker collaborations with celebrity athletes, animal-inspired prints, and nostalgic design inspirations to differentiate their products and increase brand awareness.
2. Children's Footwear - Children's footwear industry can capitalize on the trend for animal-inspired prints and nostalgic designs in sports footwear to create unique, kid-friendly products that stand out in the market.
3. Athletic Marketing - The trend for nostalgic athletic footwear design inspirations offers opportunities for disruptive marketing strategies that tap into the emotional connections fans and athletes have with iconic moments in sports history.