This fall, Quaker added to its assortment of multigrain cereals with a Gingerbread Spice Life Cereal variety that contains 20 grams of whole grains per serving. The limited-edition spiced gingerbread cereal is made with whole grain Quaker Oats and offers an alternative breakfast flavor that will remind of a comforting fall and winter treat.
Like this gingerbread-inspired cereal flavor, some of the newest cereal products to be released from similar brands are being designed to taste like everything from other types of cookies and donuts to cupcakes, helping to bring new interest to the cold cereal category. These kinds of crossover cereals that take inspiration from snacks and desserts appeal to those with a sweet tooth and a desire to rediscover favorite flavors in new forms.
Seasonal Gingerbread Cereals
The Gingerbread Spice Life Cereal is a Seasonal Multigrain Cereal
Trend Themes
1. Crossover Cereals - Crossover cereals that take inspiration from snacks and desserts are bringing new interest to the cold cereal category.
2. Alternative Breakfast Flavors - New cereal flavors like gingerbread spice offer alternative breakfast options and remind consumers of comforting fall and winter treats.
3. Novelty Cereal Flavors - Cereal brands are creating new and exciting flavors, such as cookies, donuts, and cupcakes, to appeal to consumers with a sweet tooth.
Industry Implications
1. Cereal Manufacturing - Cereal manufacturers can explore creating crossover cereals that mimic the taste of popular snacks and desserts to attract new consumers and revive interest in the category.
2. Food Processing - Food processing companies can develop alternative breakfast flavor options using unique ingredients to cater to consumers' desire for novel and nostalgic taste experiences.
3. Snack and Dessert Industries - Snack and dessert manufacturers can collaborate with cereal brands to create innovative cereal flavors inspired by their popular products, increasing brand visibility and expanding product offerings.