Bold British Shoe Collaborations

The Giles Deacon for Nine West Collection is Edgy and Sleek

Shoe lovers, rejoice. Renowned British designer Giles Deacon has released the Giles Deacon for Nine West collection to the delight of shoe fanatics everywhere.

The nine-piece capsule line carries shoes, jewelry and bags by the 42-year-old designer and ranges from $26 - $149 USD. The collection features some stunning black leather and suede platforms and boots that are hard to resist for fall.

The sexy yet practical shoes in the Giles Deacon for Nine West line are characteristic of the designer's critically praised runway collections.

The line will be available in Nine West stores and online starting August 15th, 2011. A tiny orange mouse called Eek, created by Giles Deason that has shown up on sweaters and blouses in Deacon's previous collections, peers out from tote bags and is featured as a pendant on necklaces in the Giles Deacon for Nine West collection.

Offering shoes that are subdued yet sexy, perfect for day and night, and featuring sky-high heels that are also comfortable, Giles Deacon really knows how to treat a woman.
Trend Themes
1. Capsule Collection Collaboration - The trend of collaborating with renowned designers to create highly coveted capsule collections presents an opportunity for the fashion industry to explore and execute disruptive innovation strategies.
2. Luxury Yet Accessible Footwear - The trend towards affordable designer footwear that marries luxury with accessibility presents an opportunity for retailers to adopt disruption strategies in the fashion industry.
3. Designer Fashion Accessories - The trend towards creating designer fashion accessories such as jewelry and bags creates opportunities for brands to innovate in the fashion industry.
Industry Implications
1. Fashion Retail - The fashion retail industry can take advantage of the trend of collaborating with iconic designers to create innovative marketing campaigns and create in-store experiences that disrupt the traditional retail formula.
2. Luxury Fashion - Luxury fashion brands can explore the trend of creating affordable footwear while still preserving their luxury status and adopt innovative strategies to remain competitive and current.
3. Jewelry and Accessories - The trend towards designing and creating fashion accessories such as jewelry and bags provides a growing industry with opportunities to innovate and leverage their expertise to innovate in the fashion industry.

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