Social media influencers Martin and Bex are spearheading the 'Giftmas Tree' project to ensure that no child misses out on the magic of Christmas this festive season.
The Giftmas Tree project encourages people to contribute by passing on their old and unwanted Christmas trees to those in need. The initiative operates through the free-to-post platform Gumtree, ensuring that it costs nothing for individuals to participate. Martin and Bex have also contacted Christmas tree companies in Manchester, urging them to join the cause by donating trees to help those less fortunate.
Leveraging their combined following of six million across various social media platforms, these influencers hope to spread joy and make a meaningful impact on the lives of those facing challenges during Christmas.
Influencer Christmas Campaigns
An Influencer Couple from Wigan Launched the Giftmas Tree Project
Trend Themes
1. Community-driven Philanthropy - The 'Giftmas Tree' project is an example of community-driven philanthropy, where individuals come together to provide resources for those in need.
2. Social Media Impact - Influencers like Martin and Bex are leveraging their social media following to create positive change and make a lasting impact on communities.
3. Creative Christmas Initiatives - The 'Giftmas Tree' project showcases the power of creative and innovative ideas to address community needs during the holiday season.
Industry Implications
1. Social Media Marketing - The success of 'Giftmas Tree' highlights the potential of social media marketing and the influence of influencers in promoting philanthropic initiatives.
2. Charitable Organizations - Charitable organizations can explore partnerships with social media influencers to create innovative campaigns that drive impact and engage a wider audience.
3. Christmas Tree Companies - Christmas tree companies can explore opportunities to contribute to community initiatives like the 'Giftmas Tree' project, demonstrating their commitment to social responsibility.