If Ring Pops are your go-to candy, you'll want to pick up one of the new Giant Ring Pop candies from Bazooka Candy Brands. If you're wondering just how big this candy ring could possibly be, the brand explains that the 700-gram candy is equivalent to the size of a 3,500-carat diamond.
The Giant Ring Pop is a novelty candy that will be available from Walmart, Cracker Barrel, IT’SUGAR, Party City, and Dylan’s Candy Bar as of November 1st—just in time for the holiday season. The candy itself consists of a bright-red, strawberry-flavored candy gemstone that's attached to a hefty gold ring big enough to support the weight of this monstrous sucker. As Allison McCants of Bazooka Candy Brands puts it, "Whether you grew up with memories of the iconic brand or looking for the ultimate holiday gift for that special someone, Giant Ring Pop is the perfect way to go BIG!"
Supersized Candy Rings
This Giant Ring Pop Candy Clocks in at 700 Grams
Trend Themes
1. Giant Novelty Candy - Opportunities for confectionery companies to create and market oversized novelty candies to appeal to consumers' desire for unique and memorable snack experiences.
2. Unconventional Gift Giving - Disruptive innovation opportunity for retailers to offer unconventional and unique gift options that stand out from traditional gift-giving norms.
3. Nostalgia Marketing - Opportunity for brands to leverage consumers' nostalgia and create products that tap into childhood memories and evoke positive emotions.
Industry Implications
1. Confectionery - Innovative confectionery companies have the chance to provide consumers with unique and memorable candies, thereby positioning themselves favourably within a busy and competitive market.
2. Retail - Retailers can benefit from offering consumers diverse, exclusive and unconventional gift options that attract shoppers and create a sense of uniqueness.
3. Marketing - Creative marketing teams can capitalize on consumers' emotions and memories related to iconic brands, creating campaigns that tap on their nostalgia and increase brand recognition and loyalty.